| July 28, 2006 |
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TransGlobe set to Unveil smart Leasing Fleet. |
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Toronto –ON – July 28, 2006 –TransGlobe Property Management Services, Canada’s premier and fastest growing property management firm, announced today that it will add a fleet of 37 stylish and environmentally sound Mercedes-Benz engineered smart “fortwos” to its fleet in July, 2006. The vehicles offer high visibility and branding for the company’s Leasing Professionals. |
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Designed to differentiate the company from its competitors, the smart fortwos are believed to be the largest fleet used by Leasing Professionals and is another example of TransGlobe’s cutting-edge marketing strategy. |
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“The smart brand is easy to recognize on the road and is synonymous with energy efficiency and environmental preservation. This innovative thinking is fully in line with TransGlobe’s leading-edge business savvy and choosing these cars is part of our branding and sales strategy,” says TransGlobe President Daniel Drimmer. |
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Always focused on meeting the tenants’ needs, TransGlobe is known for its quick response to tenant issues and its use of the latest technology to deliver superior customer care. Implementing the smart marketing strategy will build upon this success and further support TransGlobe brand recognition as Canada’s market leader in providing affordable housing. |
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Vinyl wrapped and digitally printed with the company’s corporate logo and toll free number, the blue ‘fortwo’ coupés will be a highly visible presence on Canada’s highways. What’s more, the 6 different cleverly conceived props located on top of the vehicles – and corresponding taglines – will capture the interest and imagination of motorists, passengers and pedestrians alike. |
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“Our leasing professionals are often on the road and are the first TransGlobe professionals a prospective tenant encounters,” says Leonard Drimmer, TransGlobe CEO. “We wanted to give them a comfortable and safe vehicle to take them from point A to B, and at the same time, employ a marketing tool that has a significant impact on the road and stimulates interest in the company, while driving home the TransGlobe message.” |
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Contrary to misconceptions, smarts have plenty of space, are comfortable, and employ a number of safety features. And, at just 2.5 m long, parking is a breeze! The smart manufacturing and design of these cars are parallel to TransGlobe’s smart thinking. The company is committed to improving the experience of its tenants by providing affordable, well-managed apartments. It’s also renowned for buying under-managed buildings and renovating their exterior and interior—all the while, maintaining affordable and competitive rates. |
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About TransGlobe Property Management: TransGlobe Property Management is the landlord for multiple industrial, commercial and residential properties from coast-to-coast. Locations include Halifax, Ottawa, Cornwall, the GTA, Burlington, Kitchener-Waterloo, London, Vancouver, Victoria and other major population centres. |
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With more than a decade of management experience, a portfolio that includes approximately 15,000 apartments and over 4.2 million square feet of commercial space, TransGlobe is dedicated to property management with integrity. |
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If you would like more information about this topic, or to schedule an interview with Daniel Drimmer, President or Leonard Drimmer, CEO, please call Brenda Hajdu at 416-234-8444 ext. 1920 or email bhajdu@GOtransglobe.com. |
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If you would like more information about the smart fortwo, please contact Justin Sookraj at Mercedes-Benz Mississauga 905-363-3322 ext. 502 or e-mail sookraj@mercedes-benz.ca |
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